When it comes to unique content, it seems many eCommerce stores have not gotten the memo about how beneficial it is for their site. And it’s not their fault, they’re usually running their business and are not up-to-date on the SEO world. But 90% of the time when I look at an eCommerce store, this is what I find: manufacturer copied product descriptions and no blog.
This means their entire store besides from the home page, about page, and contact page is duplicate content. But the cool thing about this is that since most of your competitors are pulling these same duplicate descriptions and not spending time blogging, there is a simple solution to ranking higher than them and ending up on top.
Write Unique Product Descriptions
Writing unique product descriptions may be time consuming, but boy will it help you out. Recent Google updates make it so that if your site contains a large amount of duplicate content, not only will those certain pages be ranked lower, but your whole site will also be penalized.
When you write your own descriptions you reverse this effect. Google sees a business who spent time creating original content and rewards you for it in higher rankings. Also, writing unique content increases your conversions by allowing you to tweak descriptions to fit your business's personality and target your customers.
Another thing Google rewards is freshness. When they see content being created often, they view the sites creating this content as more active, and rank them higher. When you blog, not only do you rank higher, but you also create more searchable pages for people to find you by. This translates to more traffic and more sales. It also is a great way to keep your existing customers loyal and engaged.
But, this doesn’t mean you should post news about a new product in your store or a new location...yawn. Make posts that people will share. Make them useful, informative, funny, whatever it takes. You want every post you create to add value to your site and help a reader in some way. Whether that is by informing them of news in your industry and or helping them understand something through a tutorial. Make your site a resource. You’ll be rewarded for it. Unique content does take work.
It’s no easy task to be the best. But, you want to be the best, don’t you?
About the Author
Chase Fleming is an inbound marketer and the Founder of Content Row -- a site which lets you buy articles for your blog, guest posts, and other needs.
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