4 Tools that Makes Running Your E-commerce Business Easier
There are hundreds of e-commerce platforms available, and Practical ECommerce details some of the best that work with the world's most popular, Wordpress. WP E-Commerce, WooCommerce and Jigoshop integrate seamlessly with the Wordpress platform. This includes coding, various templates and embedded plug-ins with an installation as simple as a click and drag.
Of course, there are plenty more not directly correlated with the Wordpress management system. CPS Strategy highlights 16 major platform entities, including Big Cartel, Magento, Zen Cart, Open Cart and yahoo! Stores. Though many are backed by multi-million dollar companies, others are small projects that have serviceable options.
No matter what platform you decide on, it is wise to assess what tools the system is capable of employing. These tools will be your auxiliary attributes of the website that make or break it.
ThemeFiend is an independent seller of major Big Cartel and Spotify themes. It consists of an extremely talented crew of designers who can make custom themes for your e-commerce store, and they do it starting at $50. ThemeFiend also integrates domains and will install the theme for you.
Big Cartel is one of the most useful and popular platforms owing to its accessibility and simplicity. It also allows for fully integrated CSS, which is a coding language that supports Flash and generally fancier design features. But many do not have coding skills, and Big Cartel only has four to five major themes available, notes an official Big Cartel blog. The custom theme designs of ThemeFiend are invaluable in differentiating your design from others, especially if you lack coding skills.
2. Social Mention
Social Mention is a resource to find intuitive and updated content on social media feeds about a specific topic. This is a phenomenal tool for fans exploring a certain topic, but it is far more financially lucrative to a small e-commerce owner looking for how their brand is portrayed on social media. For example, a basic search will surface what was most recently shared pertaining to the topic, the overall sentiment of the searched item, and what keywords were used to get to it.
It should not be long until you are taking in a high quantity of orders and balancing out taxes, payments and other financial matters. Intuit invoicing allows you to track, record and ultimately analyze invoices sent to customers. More complicated e-commerce platforms need this type of invoicing to follow up on customers and confirm that your outstanding payments are collected on a timely basis. The T-shirt company, Spreadshirt, allows customers to fill out orders on their commerce platform. Orders are then supplied with a follow-up invoice directed by and automated through the Intuit software.
StumbledUpon is genius in its sheer simplicity. It allows individuals to browse through nearly the entirety of the web (meaning anyone who uploads their website) based on keywords, popular categories and trends. Users have the ability to thumb down a particular website, and they can hone their categories to get content specific for them. This includes "online shops" and "product types." Users can randomly "stumble upon" your uploaded web store while you watch traffic and exposure increase appropriately.
About The Author:
Rene Henry runs an ecommerce business through his mobile phone--he can't imagine life without it.