Why Apps are so Popular During the Holidays
The holiday season is great for giving and receiving gifts. Some gifts that are extremely popular during the season are mobile smartphones and tablets. And while children and adults around the world may cuddle up under the tree with their smart device after unwrapping it, there is another category of people who are just as happy with the increased sales in these devices: the developers, programmers and owners of those mobile applications.
If you have an app already available, the holiday season is the perfect time to boost your advertising in order to get some major increases in your app’s downloads. And if you are in the process of releasing an app, then you need to make sure you release your app in plenty of time for it to be available during the holidays. Here are a few reasons to consider why apps are so popular during the holidays.
New Devices Being Used
As mentioned, some of the most popular gift options are smart devices like tablets and smartphones. In today’s technologically driven world, everyone from small children to elderly people are using tablets and phones to explore the internet, play games, and keep in touch like never before. As the number of smart devices in use goes up, there is also a growing demand for apps. People will look to download apps to fill their devices with useful and engaging applications, but have no compunction against deleting anything that doesn’t live up to the hype. Using a sleek mobile UX design will help you create a first-rate application that people will keep on their phone and tell all of their friends about.
Gift Cards and Presents
Along with smart devices, another common gift is a gift card. Some people don’t know what the right type of gift is and other simply don’t have the time to do a lot of shopping. Point is, a gift card is easy and allows people to choose what they want to buy. The great part about the holiday season is that when people get a ton of different gift cards for apps, they are likely to be a bit more frivolous with the things they purchase. So while it may be hard as a paid app to make sales in the middle of the year, the holiday season is one where you are likely to get a lot of downloads, simply because people have the money to spend and are interested in seeing what your app has to offer.
It is very important to have your app ready and raring to go before the holiday season begins. This is the chance that small-name companies can make huge impacts because their app goes viral. By using a great mobile UX design for your app, you can create a beautiful app that people will not only download, but also tell their friends about. This makes the holiday season not only great for those downloading the apps, but also for those who reap the financial rewards of those downloads as well.
Emma Foster is a freelance writer currently affiliated with Perpetuating because art supplies are expensive and nobody seems to be willing to pay her to read Victorian literature for a living.