The Top 5 Ways E-Commerce Is Changing The Business World
The world of e-commerce is constantly changing and evolving as the web becomes easier for people to access. Desktop computers and laptops were the first technological innovations that allowed small and large businesses to open up an online storefront and sell goods and services to a growing market base. In the last few years there has been explosive growth in the use of smartphones and tablets. These sophisticated devices give people around the clock access to the internet, and to e-commerce stores.
A major shift has occurred in the way consumers shop. While local citizens are still patronizing traditional brick and mortar locations, online shopping is gaining ground. The web has leveled the playing field. E-commerce stores are very affordable to set up and run. This means that a business in a niche like can easily reach thousands of customers online. Businesses are no longer restricted to only having a physical location.
An e-commerce store is a convenient way for consumers to purchase goods. Instead of going through the hassle of commuting through traffic to a physical store, a person can simply go to WholesaleBolts.com and buy their nuts and bolts online. Shopping at home while wearing pajamas is a reality. The convenience also comes from finding everything you want when you want it. The world of E-commerce is moving along in such a pace that there is now a niche site for almost anything you could be searching for. This is great news for the consumer and even for the E-commerce site owners that can now serve in a niche specific market.
E-commerce stores are now targeting the local communities as well as a broader internet market. Localized marketing is gaining popularity with businesses that have both a physical and online storefront. Their e-commerce sites are including design and content elements that appeal to a specific geographic market. This type of familiarity spurs more sales.
The new buzzword for e-commerce is mobile. More people are accessing the internet through their smartphone devices. Businesses like Amazon have started creating apps for the smartphone to make it easy. The consumers want the same easy shopping convenience they experience while at the computer. Businesses are just now starting to realize they need to convert their online stores into mobile friendly versions. More software advances are coming to make mobile shopping easier.
Businesses are looking into ways to include more interactivity within the e-commerce site. For example, static flat images are replaced with 3D images of products. Consumers are given the ability to virtually test the product before buying.
Many e-commerce sites are working on improving the content featured on the site. Consumers do a lot of research before making a buying decision. An e-commerce site that includes relevant descriptions and articles has a competitive edge. Search engines are more sophisticated in finding sites with rich content. Another transformation is the trending pages of testimonials on these sites. With the more testimonials there are the more likely a consumer will trust the site.
About the Author
Hannah Whittenly is a freelance writer from Sacramento, California. A mother of two, Hannah enjoys writing on blogs of all niches. Follow her on Twitter.