Do it yourself product photography for your ecommerce site
With more and more people selling their own products online, good amateur product photography for ecommerce sites has never been more in demand. After all, it doesn't matter how amazing your products are if they never get purchased in the first place -- and the photo is often what makes or breaks an online sale.
If you'd like to improve your product photography skills -- and your sales -- follow these simple guidelines for do-it-yourself photo shoots.
Have three sources of light for a basic lighting set up.
Experiment with light sources- one above and one on either side- to light your product as a professional would. Test shots are useful in finding the best lighting placement. Product photography for ecommerce hinges on the quality of its lighting, so take your time.
Use a Tripod
A tripod is a must have. However, it doesn't have to be high-end; any sturdy tripod will produce a better photo than even the steadiest hand. Using a tripod also creates a consistency from one photo to the next, giving your shots a professional look. When shopping, look for a portable model with extendable legs.
Meet your New Best Friend, the Trial-and-Error Method
Sure, it can take hours to get a single shot just right. But because the product photography for ecommerce is so essential to any site's success, it's well worth your time. Explore the various settings on your camera; nowadays even the most basic of them come with many cool features.
Learn how to use the light balance feature on your camera; it can vastly improve the color quality of product photography. And once you do get those camera settings just right, be sure to make notes for later reference. You'll save lots of time in your next session this way.
Invest in a Reflector/Diffuser Kit
Remember, lighting is the key to product photography. Reflectors and diffusers will make a world of difference. Reflectors can be used to divert, increase, or decrease the light on your product. A diffuser will soften the harsh light coming from a direct source.
A good reflector/diffuser kit will include these five features: a silver side for highlighting, gold for warming the light, a white reflector for neutralizing, a black side for creating shadow, and translucent white to get that nice, softened effect. (Don't forget to pick up the clamps to go with the kit; you'll need them to hold it all in place.)
Get Seamless Paper for the Perfect Background
Looking at professional product photography for ecommerce, all the shots give a clean, edgeless look to their products. Professionals use seamless background paper- a large roll of white paper placed on two stands and hung behind the product- to capture this effect.
Lay the paper down across the floor or table under your product, making sure that it fills the entire frame. Your products can look catalog-ready with this one simple tool.
You don't have to be a professional to take professional-looking photos, but you do need a few of the same tools pros use. Small to moderate investments in these basic products will ensure that your own products look as good online as they would in a brick-and-mortar store- maybe even better!
About the Author
Brendan Sevack is a social enthusiast and a blogger for Wazala.com specializing in social commerce and social media marketing - yes, he definitely knowshowtosellonfacebook. Studied audio engineering, but soon after realized he prefers to share with words rather than sound.