How to Boost Your E-Commerce Sales in Low Season
There are times in every industry when your sales experience a slump. If you are a victim of such a low season in your e-commerce business, fear not. You can boost your sales and make the most of the low season in the following ways.
Limited-time Discount Offer
You may have seen large companies using this strategy a lot. There is a simple reason for that ? it works.
Offer a limited time discount to your consumers during the low season to attract them to your business. A recent study has proven that consumers are often looking for special deals when making purchases. You should therefore offer them a good discount deal during the low season ? not only will this build good will for your business, it will also boost your sales.
It is essential to keep a cut-off date on the deal because it will create a sense of urgency in the customer and prompt them to action.
Make sure to constantly market the offer to the customers and keep them updated about the time left in the offer. It is a good idea to have a countdown of the offer that will keep reminding the customers of important milestone dates especially the last 3 days of the offer.
This is an excellent way to attract new and old customers alike. A personalized email will help you to better connect with your customers and therefore market your product better.
You should use an eye catching subject line, which gives an overview of the offer. Furthermore, there should be a call to action in your email that will help your consumer take the intended action.
Rewards Points Program
Rewards Points Program is an excellent way to get repeat customers for your business. Repeat customers mean steady sales for your business and this can be crucial during the low season.
Their effectiveness can be increased if you promote a special offer during the low season that enables consumers to gain extra reward points for their purchases during that particular time.
Let's face it, everyone loves freebies. You can offer freebies with purchases during the low season to attract customers. You should consider these freebies as crucial investments rather than an expense because in the world of marketing, you have to give first before you can eventually gain.
It is all about building goodwill and crafting a win-win solution that benefits both you and the customer.
Create a Referral Program
This is perhaps the Holy Grail in the world of E-Commerce. Internet makes it easy to create and manage referral programs, which are vital for the promotion of businesses.
Consumers usually get a reward when their referred person makes a purchase and this gives them a solid incentive to promote your products.
Richard has been helping businesses with their e-commerce activities for the last 3 years. He is an experienced Magento design specialist.