3 Steps to Create an Online Presence For Your Business
Crafting an online presence isn’t complicated. In fact, with the modern (and often free) tools available through the web today, you can establish a cross-platform marketing effort in a single afternoon that reaches hundreds and even thousands of people throughout the world.
The three most common steps to establishing an effective online presence include blogs, newsletters and social media. Within each of these, you typically have a personal profile set up that not only establishes your business but points back to your home page. Here’s how to get going.
Step 1: The Blog
Some business owners aren’t fond of blogs. After all, they’re a lot of work to write and maintain. But blogs posts have recently evolved. No longer just standard articles, they now incorporate video, photos and audio files, all of which may feature minimal written content but still be highly relevant to your brand. Blogs are important because they demonstrate that you know what you’re talking about, quickly establishing you as an expert in your industry. The second critical functionality of a blog is that it generates repeat visits, providing new material for new or existing customers to come back for. In addition to promoting lead-capture, the more contact you have with your customers, the more they’ll be inclined toward purchase. Popular services include Weebly, WordPress, Blogger, and Tumblr.
Step 2: The Newsletter
With a strong (and continuously growing) database that has hopefully been generated by your blog, you can send out monthly or even bi-monthly newsletters containing a mix of useful information as well as specials, coupons and promotions. Email marketing has been shown to be one of the most effective (and cost-effective) ways to generate sales. Quickly paying for itself, a regular newsletter continuously keeps you in front of the people that matter most: those who have already demonstrated an interest in your products or services. Popular hosting providers include: ConstantContact, MailChimp and JangoMail.
Step 3: Social Media
If you’re not on some form of social media today, it’s likely your business appears out of touch and disconnected from your customers when compared to other businesses similar to yours. Microblogs, one of the most popular developments coinciding with social media, enables you to send a continuous stream of updates, information, deals and specials to people who are not only interested in you but eager to hear the latest. Easily incorporated into any page on your website, mini logos representing each outlet enable web browsers to quickly and easily follow you on their chosen platform. Popular social networks include: Twitter, Facebook, LinkedIn, Google+ and flickr. It’s important to have logo that fits your profile on these social media sites. There are online logo maker tools where you can look at logo ideas.
Tying it all together
Say what you will about a guy who runs around town in a cape and mask, Zorro was one of the first true brand ambassadors, slicing his “Z” everywhere he went – a practice that is even more relevant today.
With content flung in every corner of cyberspace, how can you make sure people know it’s you they’re hearing from and about? Simple: image continuity. The easiest way to unify these mediums is through an attractive logo design. Using an effective combination of words, images, and a great logo maker you will be able to create an integrated appearance for branding across all platforms, tying your marketing efforts together into an easily recognized brand persona.
Dylan Mazeika is an online writer with a background in marketing and small business. He enjoys writing articles and guest posts on the latest business, and helping business owners with branding efforts through the use of a logo maker.