Stuck in a Rut? 5 Innovative Marketing Strategies to Implement in 2014
New business owners sometimes imagine a time where their business will be able to sustain itself without drastic changes. Those who have run a business for years, however, know that this isn't the easiest thing in the world to achieve. Competition between businesses is fierce, and change is essential to remain competitive. If your business is stuck in a rut, consider trying these marketing strategies.
Revamped Online Marketing
In the past, online marketing meant targeting desktop and laptop users. Today, a growing number of potential clients use smartphones and tablets as a means to connect to the web. Check your website on various mobile devices; is it suited for mobile users, who have infamously short attention spans? Redesigning your website to take advantage of responsive design principles can help you attract more customers as the mobile market isn't going anywhere.
If you check how many people visited your business' site you'll be sure to see that anywhere from 20-40% of all visits are from mobile smartphones or tablets. Leaving this untapped market for others is a foolish business decision and should be addressed immediately.
Direct mail campaigns don't get much attention these days, but many businesses find them to be tremendously profitable. With low costs with potentially high conversions rates, you can be sure to cash in on this profitable method of marketing right away. Before launching a campaign, however, consider adding a twist. Is your businesses suited to offering a special discount? Are you launching a new service?
Don't overlook old-fashioned techniques as many 3rd party companies are dedicated solely to helping businesses produce their own successful direct mail campaigns. For example, companies like dentalmarketing.net use direct marketing as a platform to help dental practices that are in a slump. With resources like these, you can be sure to put a twist on and make the most profit from this old-fashioned technique.
Social media continues to grow, and Facebook and Twitter can be lucrative platforms. A social media campaign gives you a means of communicating with patients in an interactive manner, and it allows you to demonstrate your expertise and care for customers. Starting a social media campaign is cheap and simple, and a relatively small time investment can help you build an effective online presence.
When most people think of sponsorships, they think of large advertisers who sponsor major events. However, local sponsorships can go a long way toward getting your company's name in front of many potential customers. It also allows you to demonstrate a love of your community and a willingness to help those who need it. Research local events to find one that needs help, and consider starting a new event.
One of the best ways to build a client base is to meet with clients. Those running a cosmetology business can consider running free sessions in a mall or other public location. Another option is to host gatherings. A personal trainer, for example, can consider starting and attending meetups for those interested in getting in shape. Thanks to the Internet, advertising meetups is free and relatively easy!
Businesses that fail to keep up with modern technology risk stagnation, and the ubiquity of the Internet makes the urgency even more pronounced. However, a bit of effort and some careful research can help you determine the most effective means of reaching out to potential customers and give you the exposure needed to thrive.
About The Author
Meghan Belnap is a freelance writer who enjoys spending time with her family. She also enjoys being in the outdoors and exploring new opportunities whenever they arise as well as researching new topics to expand her horizons. You can often find her buried in a good book or out looking for an adventure