Web design Tips to create an E-commerce website
Ecommerce is a fiercely competed space and therefore it is of utmost importance to make sure that every part of your online business works just the way you intend it to. Needless to say, the most vital part of an ecommerce is the website. Hence, it must be a top priority for the designer to ensure that the web design is glitch free and fulfils the final motive; conversion.
Every web designer agrees to the fact that designing an Ecommerce website is a different ballgame as compared to other web pages and sites. The biggest requirement to be fulfilled is that the website should be conversion friendly as the main motive is to sell products.
Once the visitor is on the website, they should be converted to paying customers, and web design has a great role to play in ensuring the same. With continuous evolution of consumer practices and Internet, there are numerous challenges that must be faced in order to remain relevant. Established retailers and new start-ups are tightly competing for attention of consumers which can make things even more difficult. Hence the emphasis on a superb conversion-friendly web design is totally justified.
The web design should be pro-engagement
There is no need to splash pretty colours and pictures or decorate the whole website with exotic fonts. It isn’t actually required and might even counter-productive. However, what is actually required is a design that engages the visitor. The more engaging your design is, the better are your chances of converting a prospective customer into a successful sale. Make sure that the consumer can easily browse through the melee of products and offerings on your website. This directly translates to having a customer friendly and intuitive navigation. Most designers know that good design can serve as a trigger to human behaviour and hence, has direct impact on transactions and engagement.
Categories should be well-defined with a good filter-system in place
Since we are talking about an Ecommerce business it is already a given that the website would sell more than a couple types of products. However big or small your business is, it is essential to have a well defined product category system. If the consumer finds it hard or tiresome to bounce from category to another, he is surely going to drop off sooner than you expect. Besides, almost any product can come in different sizes, colours or packing. Having a clear and simple system of filters can impact the decision of even the most finicky customer in favour of buying products. To find the different parameters on which you can place filters do a competitor analysis or a customer survey.
Images: The heart of an Ecommerce website
Product images are undoubtedly the single most important visual element of a website, and more than any other business, Ecommerce should place a premium on having good, high resolution images. The buyer is already playing a huge risk by paying for something which he hasn’t even seen yet in its physical for. Images are the only medium through which the customer can check out what he will be getting in return of his hard earned money. Therefore, high resolution images of the actual product are an indispensable part of an Ecommerce website.
Everything is going mobile; so should your website
It’s been quite some time now that the Smartphone revolution took the world by storm. With tablets and other mobile devices, accessing web on the move has become the new reality. Your web designing efforts should now focus on mobile more than ever before. Tablets alone contribute 10 percent towards the total Ecommerce traffic and even boast of a better conversion rate than desktop. Nothing could be a clearer indication of the rising importance of having a mobile responsive web design. It is high time that your web and graphic designers should place tablet and mobile users at the centre of focus and accordingly proceed with their design strategy.
About The Author
Saurabh Tyagi is a budding online blogger and social media enthusiast. He keeps an eye on the latest web design job trends and offers expert advice on various issues and topics pertaining to career enhancing skills.