5 Ways to Build Trust On Your eCommerce Site
Even in 2012, a lot of people are still uncomfortable buying things online. As an eCommerce business it’s your responsibility to make each and every one of your customers feel as safe as possible purchasing products from you. In order to do this, there are some effective and proven methods for building trust on your site.
1. Trusted Symbols
A common and quick way to build trust is by using logos customers are already familiar with. A good example of this is the Better Business Bureau symbol. It is commonly added to sites by businesses that are a part of the organization. This is effective because customers know only businesses following best practices can be accepted into the group. So if they trust the Better Business Bureau, they trust you. Can you think of any other trusted organizations you are a part of or secure payment processes you use in order to make prospective customers feel safe?
Testimonials are a great example of social proof. If someone can see that others are buying from you and are satisfied with the results, they are much more likely to trust in you since someone else already has. Testimonials show you have a proven history of excellence.
3. Clear Support
People want to know that after they purchase from you it won’t be the last time you talk to them. By having clear contact info, live chat, and support channels it shows you care and are willing to answer their questions or even hold their hand throughout the purchasing process if needed. Customers are human after all, they want to know they’ll be taken care of.
4. About Page
One of first things a lot people ask when visiting a site is “Who the hell are these guys?” Anyone can set up an online business nowadays so it’s important to build credibility. They want to know how long you’ve been in the business and what your expertise is. Let them know who you are and why they should buy from you.
5. Great Design
It’s sad to say, but yes sometimes a book does get judged by its cover. If a customer knows you have the financial stability to shell out for a quality eCommerce developer, they subconsciously associate more trust with your site. You could have the greatest products known to mankind, but without a solid design they’ll be turning away at the door. You have to sell them on you before you can sell them on your products.
Trust is never an easy thing to build and its even harder to earn back once it’s lost. Follow these tips for building trust on your site and you should see improved sales.
About the Author
Written by Josh Kotlar. Josh Kotlar is the co-founder of New Edge Design, an eCommerce development company.