Are You Missing Clients Online?
Sixty-one percent of major purchases including homes, insurance or big investments start with online research, according to recent data collected by GE Capital. If you are an insurance agent, a mortgage broker, a financial adviser, a real estate agent or anyone else charged with generating your own leads, you need to start looking for them online.
The days of cold calling, door knocking and direct mail campaigns are not completely over, but these tactics are quickly being replaced as professionals realize that potential new clients are on the Internet.
A fabulous networking tool, social media channels let you find new clients as old ones sing your praises. Entice new clients to "follow" or "like" you with a giveaway, or simply let past clients follow you. Each time someone follows you, all of his friends will see that he is following you.
Unlike word-of-mouth tactics that can only reach a few people at a time, social networking can lead you to hundreds of new clients in a single swoop. Make your social networking page useful to your clients. If you're an insurance agent, offer driving tips. If you're a financial adviser, post links to interesting articles on financial topics or trends. If you're a real estate agent, Sprout Social suggests that you hone in on a niche, use as many photos as possible and use the social site to amplify the content on your blog.