Five Multi-Channel Marketing Tactics to Supercharge Your E-Tailing Efforts
If you are like most e-tailers, you wear many different hats. On any given day your role changes from shipping guru to accountant and web master. There seems to be little time for designing a marketing campaign -- much less doing the leg work you’ll need to get your message out there. Not to mention that choosing how and where you distribute your message can seem, at times, like chartering unknown territory.
Should you engage in social media marketing or purchase online banners across a number of different websites?
Research shows that what works is sending your messages consistently across many different channels including a combination of traditional offline advertising modes like TV, radio and print as well as online routes like email marketing and social media – and now SMS text messaging and mobile advertising.
But what do you do if you don’t have a million dollar advertising budget?
Here are some suggestions for creating an actionable ecommerce marketing plan that won’t weigh down your schedule or break your bank account:
1. Accept that, for many, mobile text is now the communication method of choice.
According to Portio Research’s Mobile Messaging Futures 2011-2015 report, total SMS traffic is expected to break 8 trillion by end-2011. Many of today’s younger consumers have grown accustomed to SMS and MMS text and actually prefer it.
2. Make sure your website and online catalog are optimized for mobile users.
By coding your website to accommodate mobile shoppers, you will leave no stone unturned when it comes to engaging your target audience. Many people use the time they spend standing in line to catch up on shopping for birthdays, special occasions and holidays.
3. Use a web-based, SMS gateway to automatically collect and manage customer data.
A web-based SMS gateway like Trumpia that helps you automatically collect vital customer information including email addresses and cell phone numbers will be vital to boosting your ecommerce revenues. You will want to consider displaying a mobile keyword like SNEAKERS and a short code like 69302 on your site, inviting customers to opt-in to receive your offers. In doing so, you’ll join leagues of etailers around the world who are now realizing response rates that are ten times greater than those they’ve enjoyed in the past.
4. Create well-orchestrated campaigns across a variety of channels.
To stay connected with 100 percent of your audience, you’ll want to coordinate all your messaging activities – including the hottest messaging channels like MMS text, Facebook and Twitter into the mix. And, if you are one of many etailers that still rely on local foot traffic in their brick and mortar locations, you’ll want to look at your Multi-Channel Marketing and cross-channel messaging campaign as a way to boost sales from both your in-store point of purchase as well as your online shopping cart. You’ll use your in-store display or kiosk, print ad or billboard as a way to get customers to quickly opt-in to receive your offers -- encouraging them to scan your two-dimensional, Quick Response (QR) code.
5. Use analytics to target and track your efforts.
By tracking all of your campaigns, you’ll be able to better figure out which marketing channel, demographic and geographic locations are worthy of more of your marketing efforts and budget. And by using promo codes to determine which items are big sellers and which ones are just not popular, you’ll be more strategic in all of your inventory purchasing decisions.
An All-In-One Multi-Channel Marketing platform like Trumpia that provides SMS marketing software at its core, as well as solutions for email, IM, voice broadcast and social media marketing, can help any small business etailer achieve the same level of success as a large company.
For more information on how to supercharge your ecommerce site using multi-channel marketing and messaging, visit Trumpia’s website at www.trumpia.com or call 1-888-255-4611.