4 Things to Consider When Deciding on Your Ecommerce Store's Product Structure
The success of an Ecommerce store lies in attracting, and then retaining, a customer’s interest. The people who manage e-commerce stores understand that they must make the user experience so easy, that it takes no more than a couple clicks for a customer to go from product to product, which in turn makes it easier for them to purchase more in a shorter period of time. Here are some things you must consider when you choose a product structure for your ecommerce store.
1. Easy To Browse and Search
When a customer comes to your ecommerce store to browse, they should not click away because it is a nightmare to navigate the online store. Make it easy for customers to see at a first glance how the products are organized. Also try and make it easy for them to go back to the previous page directly from the product they are viewing (this can be done easily by showing the nested category they are visiting, e.g Machinery>Personal Care).
Similarly, make it easy for customers to search through your website for a product they might be interested in. The search bar should ideally be in the same location on each individual page on your website.
2. Easy to Buy
Make it easy for a customer to buy a product once they are on the relevant page. They should not have to look for the “buy” button, nor should they have to go to their shopping cart each time they click on something to buy it. If a shopping cart automatically updates as they navigate through pages, they are more likely to shop more. It is also a good idea to show “related products” at the bottom of each product’s page as they might be interested in those as well.
3. Cash in on SEO
Make sure the product description for each page, and the URL are optimized for SEO. This will direct traffic directly from search engines, and you can then cash in on this traffic by luring customers to other pages within your website. Make sure each product page has a proper description for the product using the correct keywords. Use images as well.
4. Use The Correct Categories
Make sure your products are all placed within the relevant category. No online customer wants to spend ages looking for a product, and in fact most will click away if they cannot find what they are looking for within minutes. Spend time going through the categories assigned to each product and then make sure the webmaster puts them in the correct order as well. There are a lot of things to watch out for when deciding on your E-commerce store’s product structure, but these four things are the main things you should be taking care of before you launch your website.
About the Author
Richard has been working on ecommerce projects at Infinity Technologies, a Sydney-based digital agency for over a year and has helped numerous businesses successfully make the shift online. Richard is trained developer and an online marketing specialist, who holds a BA in Information Technology.