OneStep vs OnePage Checkout in Magento
Online presence is mandatory for brands that aim at selling themselves and, gaining popularity. With the world moving from being offline to being online for more number of hours, brands need to create an interesting online presence for themselves. Having a website is the most crucial thing in ensuring online presence. But, the question that’s most important to a person developing a website is which platform he should choose for his eCommerce store.
Magento, one of the most favored e-commerce platforms, has been well known for its features and functionality. For any online shopping cart website, the checkout process is of immense importance. Checkout is their way of gaining sales and loyalty. Your customers purchase your product using the checkout process and, if they fail to achieve the purchase successfully, it might affect your store and your loyal base.
You really don’t want to checkout using a lot of pages. You do rather have the easiest checkout process possible. If you make your customer go through a lengthy process, it’s possible that he might just leave your website before the checkout. A complex checkout process leads to customer attrition.
There are two popular modes of checkout process available to you when using Magento platform. One is the one step checkout and the second is one page checkout. You can checkout using either. Let’s try and understand which one is better and how.
One Page Checkout
One page checkout process is pretty simple and one of the best ways to keep your customers happy when shopping. This process helps increase the sales of your web site. It simplifies the whole process. You will be redirected to several pages to proceed with your check out as the name suggests.
You will even undergo several steps when filling out the checkout form. A total of six pages have been seen on a continual basis whenever an e-commerce website uses the one page checkout. You can at point refresh the page and restart the whole process without your payment failing.
This is the default payment setup in any Magento based eCommerce websites. Of course it has its own negatives. The customer has to go through a lengthy process and sometimes may forget some information or might add in some wrong information in the process.
This process may possibly lead to your customers making a lot of mistakes in the process of checkout. It being a default payment process, you don’t need to put in efforts to install it. You can be relieved of the development or installing process.
One Step Checkout
This process has been adopted by most of the e-commerce websites. Normally, this process is divided into three steps. First step being including the basic information, second step is where you type in your billing address while in the third step you view the order and at this stage you can edit the information. At the end of the three step process, you place your order. That’s it! Your product is ready to be shipped. Now, all you need is to wait for your product.
The one step checkout process is pretty simple and requires very less efforts. When all your information is on a single page, you don’t really miss out on any information and there are no chances of errors.
Of course, you need to install this separately and this might be an effort. Installing anything to Magento is an effort.
Well, depending on what your checkout process should be like and how you want to attract customers, you can choose your process. Both have their positives and negatives as mentioned.