Tips for User-friendly eCommerce Product Pages
It is pretty hard to compete online these days when you have eBay out there and Google taking up all the money. It means that you have to go above and beyond the call of duty when you create your website. That is why being user friendly is a definite must. Here are a few tips to help you on your way.
User-friendly should mean fast to load
A website should load quickly if you want to make it user friendly. People should not be required to wait a few seconds because frankly they do not want to. People are used to having their pages load almost instantly and you do not have the luxury of shifting from this paradigm. Your page should render almost immediately and load very quickly. This will make your website more user-friendly and will improve your search engine ranking too.
Keep your product pages interesting and don’t repeat content
Repeating content is a silly idea anyway because Google will punish your website for duplication. If you have a problem where you have a lot of similar items to sell then put them all on one page or show a range of pictures with just one description. Or, you can create the product page but create different descriptions for every item. It is up to you, just make sure you do not duplicate in any way.
Keeping your product pages interesting may seem like a chore, but if you cannot keep them interesting then why should your users buy them in the first place. If you cannot muster any enthusiasm for them then how will they?
If lots of products are the same then bunch them together on one page
There is a common misconception that you have to put on product per page, but if you have lots of different varieties of what is essentially the same product, then put them all on one page. The easiest example is if you have a bunch of items in different colors. Put them on the same page and allow people to toggle which color they choose before making the purchase.
Images are always good, even for services where no product is visible
As many images as possible is never a bad way to make your website more user-friendly. It is a great way of stirring the imagination of your consumer and you do not have to limit yourself to products. Even if you run a plumbing service then you can show a pipe being fixed or a sink being unblocked.
Have a checkout or shopping basked link available on every page
This increases the usability of your website by a very long way because it puts the user in the driving seat. It says that they can stop all of this nonsense whenever they like and make the purchase. It says that you are not forcing them to endure any more marketing than they are prepared to put up with because they can always make the purchase whenever they want.
If your product is very detailed then allow people to click for the info
This is a cute trick that is best shown off on iTunes. With iTunes you will see how you get your basic app information at the top, and down the left are a few non-salable bits of information. You may then click to read more about the app you are interested in. that is the way you should run your eCommerce site. People should be able to see a small, concise and compact description of your product and then be able to delve into more details if they wish. If you start them with lots of details then they have to skim read (which is work for them) and so makes your website less usable.
A zoom function on the images is nice
It is not essential but since eBay have started doing it there seems to be a trend going on. It may not make your website more usable, but some will argue that it will and since the code for it can be copied from most websites it seems only fair to add it in to your website.
Make the call to action prominent but not offensive
You need to make sure that people can see the call to action but that they are also not being pestered by it. It should be easy to spot but easy to ignore. Write that last sentence down if you want to keep more people on your website. People nowadays know what a call to action button is, so making it big and brightly colored serves no purpose.
About the Author
Kate Funk is a freelance writer at www.aussiessay.com. She is mainly focusing on technology, gadgets and all the latest trends which are interesting for networking enthusiasts.