Ecommerce downfalls to be aware of
Ecommerce has grown in popularity and there is no doubt that it provides some great opportunities and advantages for businesses. Yet with every positive comes a negative, so what are the pitfalls and downfalls to be aware of when it comes to ecommerce?
There are a number of ecommerce systems available today. Just to get started, there are two ecommerce platforms that are on completely different spectrums, each with their own downfalls to use. Magento Commerce is owned by Ebay and offers an enterprise package. The platform is seriously robust and has every capability imaginable but is not for the light hearted. This enterprise package does not suit small to medium size businesses, instead it is designed for high demand and quantities. Magento enterprise also does the set up and configuration for you, at a high cost might I add.
WooCommerce is on the other end of the scale and works well for small to medium businesses. WooCommerce is free to install. As with most software it has its downfalls, the simplicity of it means it is not great for large orders and is a plug-in to the CMS WordPress. This means you have to install WordPress and configure WooCommerce within. WooCommerce will not help with this so you will need to set it up yourself or use an agency of choice.
Like any shopping, an ecommerce site can present user experience problems. Some things to think about are, the responsiveness of you site, speed, payment options and search abilities. Just like a physical store you access by walking through the door, your ecommerce site must be accessible to your target audience. If your site is not mobile and tablet responsive then you are restricting customers. The speed of your site will also create user experience problems. Any customer that has to wait for pages to load will not be happy and will move on.
On top of this, if they get to the payment and find that you only use PayPal then you may have just lost their sale. Many people will set up an ecommerce site with PayPal, which works well. Except this is less streamline for the customer as it redirects them to new pages prompting them to sign into PayPal.
The final ecommerce user experience problem that can arise is with the search facility. Having a terrible search facility can frustrate a customer who may be looking for a particular item. It is helpful to filter your products into size, colour, and price to help a customer navigate through your site.
Technical difficulties can always arise when running an ecommerce site. Populating the store with products, adjusting prices and responding to reviews can be difficult for the business owner. This can also be harder when the software configured does not suit the owner’s abilities. A recommended and efficient scenario is to have a creative agency, such as Italic, configure a suitable ecommerce system, which is easy to manage.