Tips to Reduce Shopping Cart Abandonment
The shopping cart abandonment shouldn't be taken lighltly by webmasters because it actually accounts for every missed opportunity to convert for most e-commerce site owners. That it is a common negative occurrence in many e-commerce only makes it a critical problem that should be addressed as soon possible. However prevalent this issue is, though, finding a solution to it is not rocket science.
According to research conducted on the subject, the reasons for shopping cart abandonment are commonly the following: hidden prices, forced and lengthy registration processes, the user is simply browsing, limited security and payment options, and checkout processes that are difficult to understand and navigate through. Evidently, majority of the reasons are rooted on the user's experience on the online store. To overcome these issues, consider these tips: