Here’s 5 Fast Tips to Improve Your Holiday Checkout
As the Black Friday and Cyber Monday sales are in full swing, shoppers are pulling out their holiday gift lists.
The gift lists may be getting longer, but this year’s holiday shopping season is 6 days shorter.
Yes, we already realized that Thanksgiving falls out late this year. Hitting record sales this year is going to be tough. You’re probably working ‘round the clock on all your online promos.
But what about your online checkout?
Turns out it’s another great opportunity to crunch some extra sales.
During the holiday shopping season, consumers are eager to shop.
And while promos are essential, you still need to get consumers through the checkout as fast as possible.
There are tons of ways to capitalize on your checkout. Let’s take a look at 5 quick tips to make the most of your checkout this holiday season.
Here’s 5 Fast Tips to Improve Your Holiday Checkout:
1. Get rid of any distractions
When it comes to checkouts, the simpler the better. Minimalistic design will capture more sales.
The checkout is not the place to distract shoppers with lots of holiday frills and graphics. Keep it focused on one goal: payment.
Imagine that you’re in line to pay at a store register, and a salesperson takes you out of the line to sign up for a store membership. Are you really going to get back in line again?
In order to drive home the importance of minimalistic design, let’s take a look at an example. Here’s a screenshot of the payment stage of a checkout - clean and distraction free.
2. Strip down the data entry fields
As part of your efforts to clean up your distractions, see if you can eliminate some fields.
Ask yourself the following question: is this field necessary for the user to checkout? If the answer is no, skip it. Find another way to gather that information.
For example, now’s not the time to ask consumers to:
- “Sign up for our Newsletter”
- “Like us on Facebook”
- “Continue Shopping”
Consider adding those extra calls to action once they’ve completed their purchase instead.
3. Create an Express Checkout option
Prefill information whenever you can.
If you’re building your own checkout, look into ways of storing customer information without requiring a username/password upon future logins.
We all know how annoying it is to remember passwords. It’s no surprise that logins can cause shopping cart abandonment.
During the express checkout, security reassurance, such as the PCI compliance logo, builds up consumer trust in your storage of their payment info.
4. Show the checkout stages visually
Visual cues at the top of the checkout, showing the number of stages – such as Pay – Ship—Confirm, go a long way in decreasing cart abandonment.
Now’s a good time to talk about the debate over the best checkout layout to raise conversions: one page or multiple screens.
Designers of one-page checkouts argue that you want consumers to see everything in front of them.
Yet one-page checkouts run the risk of squeezing lots of fields into a crowded space. When the online checkout first pops up, consumers estimate how long the process will take.
Each model has its pluses and minuses. But either way, incorporating design elements to illustrate the quick purchase stages keeps consumers in the buying cycle.
5. Expand your payment methods
Especially in the holiday season, consumers are super sensitive to balance the month’s heavy finances.
Expand your options beyond credit cards, to methods such as Paypal, Amazon’s new login and pay, Dwolla, Square Cash and others.
Offering the right payment methods can make the difference in capturing the sales.
Rocky Brody is passionate about innovative Internet start-ups and loves writing about cool ways for businesses to use the newest technologies. Rocky works at Zooz, a payment solution for e-commerce sites and apps.