SEO Your Grandma Can Understand
For many people, being on the Internet is a popularity contest. This applies to businesses trying to attract customers, bloggers hoping for readers, and really everyone looking for eyes. Because of the manner in which search engines like Google, Yahoo!, and Bing function, there are ways to get more attention than others. While it all sounds pretty complicated and full of confusing acronyms, it’s really logical, practical, and easy to understand, even for your Grandma!
(Photo credit: Rob Boudon)
Search Engine Optimization Made Easy
All search engines, those apps and programs that help you search for things online, use a system of crawling websites - having a look at each page out there and noting all content - so that the content they find can be found again. These search engines use algorithms - a step-by-step procedure - to decide which websites best match the question, or keywords, that you are searching for.
When a website is created, it then has to be promoted for people to find out about it. Of course there is offline promotion such as business cards and print advertisements, and online promotions like Facebook posts and Tweets sending web surfers to the site as well. But for the best results, one must attend to SEO - Search Engine Optimization.
● Meta Tags - In the hidden code of a website, the structure that viewers don’t see as images and text, there are meta tags. Meta tags are lists of words, called keywords, that are relevant to the website, describe it in strong words and synonyms that people might search for.
● Image Tags - Also in the code of a website are the tags, or text of words, describing each image and graphic on the website. Many people search in a way that this comes in quite useful. In fact, Google is now able to look at a photo you show it and find everywhere that image is posted online.
● Creative Content - The way that the content on the website is written will affect search results as well. The most important words to get attention should be in the first few words of the first sentences of paragraphs.
● Hyperlinks - When you can click on highlighted text or images and are taken somewhere else in the website, or on the Internet, this is called a hyperlink. Where a website links to, and is linked from, also affects search results. This is why you often see a list of linked sites on blogs and other websites. The Internet relies on interconnectivity and this is achieved through the web of links.
● Guest Content - Allowing content written by other websites to be posted on a website increases the connectivity of both sites. This “you scratch my back and I’ll scratch yours” process expands the reach of all posters.
How Did It Go?
Well, did your Grandma understand this explanation of search engine optimization? Is SEO her new jam? Think she can get a gig at Google now? Go get her a Facebook page and see what happens next!
About the Author
Jenny Johnson knows how to create a website. She made one recently about the KPOS G2 for her brother.