Is Your E-Commerce Site Ready for the Holidays?
Online holiday shopping sales rose in 2012 to $42.3 billion, a 14 percent increase from 2011, ComScore notes. You can also mail postcards that list holiday market presence or advertise seasonal discounts. Along with print marketing, use targeted email blasts to connect with customers. Put together gift guides for parents, coworkers and friends, then send out themed e-newsletters showcasing top gift options and deals. Include a special coupon or contest in your email marketing to increase your ROI.