How to Engage Your Public in Social Media
Words that sell: Social media content writing tips to boost your business
Social media's hold on the population doesn't seem to be loosening anytime. Here are some stats to support that idea:
Americans spend an average of 16 minutes every hour on social media.
Facebook members share 2.5 billion pieces of content each day.
Pinterest now has 70 million users in their network.
An average of 40 million photos get posted on Instagram everyday. (via ivn.us)
It's no wonder why many businesses are scrambling to get hold of this platform to promote their goods and services. What many fail to realize is that marketing on social media, just like any other type of marketing, requires various strategies and approaches in order for it to succeed. Though the medium my have changed, the conceptualization process still remains similar to traditional marketing with just a little bit of tweaking here and there.
Everything starts with knowing your purpose for your marketing initiative. Before diving into the process, make sure you have a clear end goal for your initiative. Is it to promote a new product? Build your image/brand? Grow a community around you and your audience? Pinpoint your reason for doing your social media campaign and the rest will come much easier to accomplish.
Once you have figured out your purpose for marketing on social media, you may now proceed to the creation process of your project. It is important to realize that short messages that are engaging and interesting are what works in social media. Your message should be impactful even with the constraints of a 140-character limit. It should be good enough to arouse curiosity that it warrants a reblog or repost.
This challenge lies in the hands of the copywriter or content producer. It is up to him to step up to the plate and deliver the goods. Creativity, a bit of research and having the necessary skills will go a long way here. Knowing and practicing the tips below also helps:
Keep it quick, show your wit.The truth is, you are only allowed a little bit space to air your message on social media. People would often check their accounts on the sly, especially on their smartphones. Scrolling through tons of postings on their feeds, it's fairly easy for your message to get ignored. You need to come up with something catchy that will get them to notice you and ignore all the others. As a rule, being funny always works. Short witticisms that put a smile on the users' faces always guarantee an instant share.
Be positive! In relation to the first tip, anything that puts people in a good mood gets shared more. Affirmations and thoughtful quotes are popular choices. Find a way to incorporate them to your campaign and see your posts get viral in an instant.
Use call-to-action words.The old rules of effective writing still works here: the active voice trumps the passive voice. The former is more direct and delivers the message quicker than the former. Combining it with action words like “get”, “grab”, “click” and “retweet” will get the job done.
Engage your audience. Building rapport with your audience is a key ingredient to building a good image for your brand. Posting questions that open up a discussion is an example. Foster a good relationship with your community by responding to their queries immediately and accurately. Even when faced with negative comments, maintain your cool and always respond in a polite, respectful manner. Be personable! Speak to them like you are having a chat with a good friend.
A picture (still) paints a thousand words. Pair up your words with an eye-catching image for more impact. Think of it as your version of an Internet meme. Apply the tips above to create the caption, choose an interesting photo that would get the people's attention and spread it around your accounts. People are always eager to share posts that they like to their networks.
Apply these tips to your social media marketing efforts, be consistent with your goals and perform offline marketing initiatives to support your campaign and you'll soon see the results of your hard work. Good luck!
About The Author
Sherry Franklin is an Online Copywriter/Blogger at superiorpaper.com. A Marketing professional for the past three years, she hopes to eventually start her own beauty and fashion Marketing/PR firm.