- Published: Wednesday, 13 November 2013 12:05
- Written by Brooke Chaplan
Analytics is the only way to understand how people interact with your website. This is a low cost way of measuring the success of your marketing campaign. The major expense of analytics typically includes the cost of customer feedback surveys, and the cost of securing customer data to build better marketing campaigns. Here are some ways analytics can help to increase your business growth.
How to Track Progress with Analytics
With all the new technology available, it's easier than ever to monitor the progress of your website. For instance, QR codes are excellent ways to determine which products and services interest your customers. The more scans a product gets, the more interest the product will have. Customer information may also be entered on a subsequent website, and this will provide warm leads for customers.
There are also simple tools available through Google Analytics that will help you keep track of every click and every scan in your digital marketing campaign. With the tools, you can determine the location of your customers when they scan the QR codes, and you can understand how to modify your marketing campaign based upon the results. Take advantage of these types of opportunities and use analytics to see what customers really want out of your site.