- Published: Monday, 18 June 2012 09:03
- Written by Chase Fleming
When it comes to unique content, it seems many eCommerce stores have not gotten the memo about how beneficial it is for their site. And it’s not their fault, they’re usually running their business and are not up-to-date on the SEO world. But 90% of the time when I look at an eCommerce store, this is what I find: manufacturer copied product descriptions and no blog.
This means their entire store besides from the home page, about page, and contact page is duplicate content. But the cool thing about this is that since most of your competitors are pulling these same duplicate descriptions and not spending time blogging, there is a simple solution to ranking higher than them and ending up on top.
Write Unique Product Descriptions
Writing unique product descriptions may be time consuming, but boy will it help you out. Recent Google updates make it so that if your site contains a large amount of duplicate content, not only will those certain pages be ranked lower, but your whole site will also be penalized.
When you write your own descriptions you reverse this effect. Google sees a business who spent time creating original content and rewards you for it in higher rankings. Also, writing unique content increases your conversions by allowing you to tweak descriptions to fit your business's personality and target your customers.